( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CONSUMER BUYING BEHAVIOUR REFERENCE TO BRAND PREFERECNE IN HYDERABAD RETAIL MALLS

    3 Author(s):  DR P.NAGARAJU,DR V.YUGANDHAR , HEMANT MULAJKAR

Vol -  11, Issue- 10 ,         Page(s) : 338 - 345  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The modern shopping world roaming around brand mania. Consumer is more brand concisions and they prefer top buy branded products only irrespective of cost. At the same time, the early entrants are redefining their strategies to stay competitive and suit the new market landscape. The next few years are liking to witness rapid growth in the organized retailing sector with several leading international players establishing their presence in India by adjusting their formats to suit local tastes and buying behaviour while regional players have stepped up their defences and are striving to gain edge over global players by using their knowledge of local markets.

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