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Volume -9 Issue - 4
Month [Year] -- April [2018]
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   No of Download : 10    Submit Your Rating     Cite This       Full Article
Abstract

The performance of any economy is measured in terms of the trends of macro economic variables which includes national income, consumption, saving, investment and employment. Per capita income and food consumption, both are the indicators of human development but food consumption is a better indicator of human welfare. Economic development also involves a change in social attitudes, cultural set-up and institutional frame work. Economic development enables an economy to escalate the quality of life by increasing the efficiency of its natives. Keynesian psychological law of consumption states that increased income is distributed between consumption and saving. Whatever is not consumed is saved. Consumption is an important activity performed by the household sector and it is primarily of two types i.e. lifeline and lifestyle. Lifeline may further be divided into food items and non-food items like medical, education, clothing etc. Life style may include expenditures on entertainment, processed foods and white goods also known as heavy consumer durables such as air conditioners and refrigerators etc. The consumer buying behaviour is influenced by various factors namely cultural, social, personal and psychological factors. Consumer behaviour is a smaller part of the wide human behaviour. The present paper is an attempt to study the factors effecting the pattern of consumption behaviour of consumers in India.

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   No of Download : 11    Submit Your Rating     Cite This       Full Article
Abstract

This survey based descriptive research has been undertaken in Chennai city, Tamilnadu with the objectives of job satisfaction of employees who working in TCS. The primary data have been collected using structured questionnaire and the secondary data have been collected from Journals and official websites. The statistical tools used for the study are percentage analysis and chi-square test. The result of the study shows that majority of the respondents are satisfied with job and working conditions.

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   No of Download : 17    Submit Your Rating     Cite This       Full Article
Abstract

This research article explores the relationship between learning organizations and the competitive advantage in the BPO sector. Reviewed literature that has been contextualized for the BPO industry indicates that learning organizations can be more competitive and adopting a digital strategy and leveraging human capital can be a game changer in the immediate future. Specific characteristics of a learning organization have been developed in a model to also depict the impact it can have on competitive advantage and employee retention. Their downstream impact on financial performance is analysed through the Resource based theory and is achieved from new revenue generating models and new ways of service delivery which can be a key differentiator in the digital innovation journey.

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   No of Download : 7    Submit Your Rating     Cite This       Full Article
Abstract

India has been prominent destination for MNCs around globe and Indian business leaders had been well respected and risen to the global positions in companies like, Unilever, P & G, ITC. In the last two decades, Indian Companies grow their global ambitions to higher levels and make strong presence around the globe. Indian managers and CEOs had to manage their companies in global locations. This is a great shift. Many emerging economies is similar situation had already began promoting Business Diplomacy in their organizations and had even formal training programs and initiatives. Former diplomats of India had been advocating Economic diplomacy and had also forayed into business yet Business diplomacy in India is relatively new. Further, Literature review however revealed that there has been no significant study so far to explore Business diplomacy management in India Inc.

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   No of Download : 8    Submit Your Rating     Cite This       Full Article
Abstract

A study of the factors affecting job satisfaction among employees belonging to rural and urban areas as their region of origin has been conducted. The researchers reviewed the extant literature detailing the various parameters of Job Satisfaction. A pre-validated questionnaire developed by McDonald and McIntyre also known as Generic Job Satisfaction Scale was used to collect data from the individuals. The results were drawn using SPSS and it was found that there is a significant difference with respect to the factors recognition received in their jobs, the feeling of closeness with their peers, feeling good about working for the company currently employed in and finally, whether they believe that their talents and skills are utilized between those belonging to urban and rural regions of origin. It is recommended that special attention be paid to such areas within the jobs by companies to enhance employee job satisfaction.

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   No of Download : 12    Submit Your Rating     Cite This       Full Article
Abstract

Abstract In recent decade, India has faced a drastic change in its technological process which has resulted in the changing pattern of living of people and it has affected their thinking as competition has increased in almost every field. The upcoming generation are expected to perform their best in all the relevant fields and it has affected them mentally. Stress and anxiety about the future is leading them to depression and among adolescents it has emerged as a major mental health issue. Being the most common disorder among school going children, psychiatric morbidity was found to be 29 percent among girls and 23 percent among boys (P, Jayanthi, 2015) which is an alarming situation and requires to be dealt with as early as possible.

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   No of Download : 11    Submit Your Rating     Cite This       Full Article
Abstract

This paper attempts to find the impact of exchange rate volatility of Indian currency on its exports. This impact is assessed by checking for a long run relationship between the variables thus taken. This paper is divided into five parts. First it gives introduction of why is it important to look into the matter and how important is it for an economy to take such studies into consideration. Second it gives a brief literature review. Third methodology adopted to carry out the study is looked into. Results are then showed in the fourth part. And lastly the conclusion which was largely in favour of the existence of the long run relationship between the variables.

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   No of Download : 11    Submit Your Rating     Cite This       Full Article
Abstract

In Indian economy, textile industry plays a significant role by contributing 4% of GDP and 35% of Gross Export. The city of Tirupur, in Tamil Nadu is the largest garment exporter in India and sometimes referred to as Textile valley of India. In 2004, the export turnover from the town was more than $1 billion. Some 7,000 garment units in the town provide employment opportunity to 1 million people. 56% of India's total knitwear exports come from Tirupur. The Export Import Policy of 2002-2007 acknowledges Tirupur for its contribution to the export efforts. Overall scenario creates the assumption that the textile industry are in profitable position and the investor might get good returns on their equity.

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   No of Download : 5    Submit Your Rating     Cite This       Full Article
Abstract

रस भारतीय काव्यषास्त्र का प्राचीनतम सिद्धान्त है। इसके प्रवर्तक आचार्य भरतमुनि हैं। यद्यपि राजषेखर ने भरत को रूपक और नंदिकेष्वर को रस आदि निरूपक आचार्य माना हैः- रूपकः निरूपणीयं भरतः रसाधिकारिक नंदिकेष्वरः। -काव्य मीमांसा किंतु साक्ष्यों के अभाव में आचार्य भरत ही रससिद्धांत के प्रवर्तक सिद्ध होते हैं, क्योंकि काव्यषास्त्र के उपलब्ध प्राचीनतम भरतकृत नाट्यषास्त्र में सर्वप्रथम शास्त्रीय और व्यापक रूप में रूपकों और रस का विवेचन -विष्लेष्ण मिलता है। रस विषुद्ध रूप से काव्यषास्त्रीय शब्द है, किंतु वैदिक ग्रंथों में काव्यषास्त्र के जन्म से पूर्व रस शब्द अनेक अर्थों में व्यापकता के साथ प्रयुक्त हुआ है। अतः प्रयोग की दृष्टि से रस शब्द भारतीय वाङ्मय का प्राचीन शब्द है। रस सर्वप्रथम वैदिक ग्रंथ ऋग्वेद में पदार्थों के सारभूत द्रव, दूध, जल और सोम रस के लिए प्रयुक्त हुआ था,

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   No of Download : 12    Submit Your Rating     Cite This       Full Article
Abstract

भारतीय दर्शनशास्त्र की परम्परा में विभिन्न तत्त्वों पर विस्तृत विवेचन किया गया है द्य उनमें से वायुपुराण में बुद्धितत्त्व पर गहन रूप रूप प्रकाश डाला गया है द्य यहां बुद्धि की परिभाषा बताते हुए उसके विविध पर्यायवाची शब्दों यथा श्महान ए मतिए ब्रह्मनए भूए बुद्धिए ख्यातिए प्रज्ञाए चित्तिए स्मृतिश्की सकारण व्याख्या प्रस्तुत की गई है द्यवायुपुराण में श्बुद्धि तथा मनश् को अभिन्न कहा गया है द्य बुद्धि के अत्याधिक पर्यायों को उपस्थित करके उसकी सकारण व्याख्या प्रस्तुत की गई है द्य बुद्धि के लिए मनए महानए मतिए ब्रह्मनए भूए बुद्धिए ख्यातिए प्रज्ञाए चित्तिए स्मृतिए संविद ए विपुरए भवए पुरुषए स्वयम्भू इत्यादि पर्याय शब्दों का उपयोग किया गया है द्य इन सभी पर्यायों की सकारण व्याख्या इस प्रकार है

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