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Abstract

ABSTRACT Uttrakhand is poised for very high growth in the coming years. To promote Uttrakhand as an attractive destination for industrial investments, the state policy aims to promote public private partnership to boost infrastructure and industrial development. The finance companies have become the spine for the development of the economy on all parameters in any state. Like wise the finance companies play a critical role in the development of the Uttrakhand economy. The financial companies are not only important for the industrial development but they are equally helpful in social development activities. The Uttrakhand state has aim to provide adequate and timely financial assistance to help the small entrepreneurs, middle class and weaker sections of the society. The present study was undertaken to analyze the perceptions and satisfaction of the customers towards the home loans scheme provided by The Nainital Bank Limited (NBL), Uttrakhand. The vision of the bank is "To emerge as a customer centric National Bank & become the most preferred bank for its product, services, technology, efficiency & financials."