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RELATIONSHIP MARKETING AND CONSUMER COMPLAINT RESOLUTION: A CONCEPTUAL STUDY
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Author(s):
MOHAMMED ABDUL HANNAN JAVEED
Vol - 15, Issue- 3 ,
Page(s) : 509 - 518
(2024 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Relationship marketing, which emphasizes the creation, upkeep, and improvement of long-term connections between businesses and customers, has become a significant paradigm in modern marketing.
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