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RASA THEORY AND EMOTIONAL STORYTELLING IN INDIAN ADVERTISING: A STUDY OF GOOGLE INDIA’S “REUNION” CAMPAIGN
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Author(s):
ALOK PAL ,DR. YOGESH VAISHNAW ,DR. DEVENDER BHARDWAJ
Vol - 16, Issue- 12 ,
Page(s) : 278 - 287
(2025 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Modern-day advertising in India is increasingly focused on storytelling and creating an emotional experience rather than simply marketing products.
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