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PROMOTIONAL STRATEGIES AND TOURIST BEHAVIOUR: A STUDY OF SERVICE QUALITY PERCEPTION IN THE TOURISM SECTOR
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Author(s):
DR. JITENDRA DABRAL, WARSHI SINGH, ARPANA KATIYAR
Vol - 14, Issue- 8 ,
Page(s) : 553 - 564
(2023 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Tourism is a rapidly growing sector where marketing strategies and service delivery play a crucial role in influencing tourist behaviour.
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