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IMPACT OF ONLINE REVIEWS ON TOURIST BOOKING BEHAVIOUR: AN EMPIRICAL STUDY
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Author(s):
WARSHI SINGH, DR. JITENDRA DABRAL, ARPANA KATIYAR
Vol - 13, Issue- 7 ,
Page(s) : 429 - 442
(2022 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Tourism has increasingly become a digitally mediated industry, where online reviews play a pivotal role in shaping consumer booking behaviour.
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