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AI-DRIVEN LEAD GENERATION AND SALES PERFORMANCE: EMPIRICAL EVIDENCE FROM B2B SMES
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Author(s):
PRAVEEN KUMAR ,PROF. MOHD. RAZAULLAH KHAN,DR. SHAIK KAMRUDDIN
Vol - 17, Issue- 2 ,
Page(s) : 53 - 66
(2026 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
The growing availability of artificial intelligence (AI) technologies has transformed how organizations identify, qualify, and convert sales leads (Davenport & Harris, 2007; Wedel & Kannan, 2016).
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