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THE FUTURE OF ETHICAL ADVERTISING: CHILDREN'S PESTER POWER & RESPONSIBLE MEDIA PRACTICES
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Author(s):
FATHIMA SITHARA KHATHOON,PROF. AFRINA RIZVI
Vol - 17, Issue- 1 ,
Page(s) : 29 - 40
(2026 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
In today’s media-driven world, children have become a key demographic for advertisers, especially in the food industry. Television commercials are no longer just about showcasing products—they are strategically designed to capture children's attention, shape their preferences, and ultimately influence parental purchasing decisions through persistent requests, a phenomenon known as pester power.
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