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A STUDY ON CONSUMERS RESPONSE TOWARDS ELECTRONIC PRODUCT WITH SPECIAL REFERENCE IN PUDUKKOTTAI TOWN
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Author(s):
C.PARIMALA
Vol - 8, Issue- 9 ,
Page(s) : 246 - 252
(2017 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
An organization with an excellent track record suddenly finds its products obsolete, its unparalleled consumer base eroded and its financial resources depleted. The Indian consumer electronics industry will grow at a CAGR of around 18 percent during 2011–2014. The consumers tries to collect more information about the product, its key attributes, and qualities of various brands and about the outlets where they are available. . To identify the factors motivating the consumers to buy electronic products.
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