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Abstract

Indian Premier League (IPL) has contributed significantly towards the development of games culture in India. The media has played a huge part in making it as a plan of action of accomplishment. Games have caught far reaching mass and media consideration; this has mirrored the overwhelming method of monetary exchange in the nation. Television has proved a critical part in empowering a worldwide fan-base way to deal with the universe of games. The advertisers have gotten the chance of developing perceivability by utilizing the methods of promoting offers. Product Placement played a crucial role in IPL 2017. Product placement is a promotional approach exercised by the firm where the brand or the item is featured in various types of media. They can be as verbal notices, genuine utilization of the item by a character, visual show of a logo. This paper shows the effectiveness of product placement sponsorship in IPL 2017.