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CORPORATE SOCIAL RESPONSIBILITY (CSR) IN INDIAN RETAILING INDUSTRY CREATED LOYALTY IN CUSTOMERS
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Author(s):
DR. G. CHINA BABU
Vol - 7, Issue- 7 ,
Page(s) : 294 - 306
(2016 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Corporate social responsibility (CSR)defined as the commitment by organizations to balance financial performance with contributions to the quality of life of their employees, the local community and society at largeis gaining worldwide value as a business tool and social effort. Organizations are increasingly called upon to evolve beyond focusing on the financial bottom line and consider the social and environmental impact of their business decisions, particularly as globalization continues.
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