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THE RISE OF REGIONAL-LANGUAGE OTT CONTENT IN INDIA: OPPORTUNITIES AND CHALLENGES FOR KANNADA MEDIA (2024–2025)
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Author(s):
DR. HEMALATHA R.
Vol - 16, Issue- 11 ,
Page(s) : 396 - 405
(2025 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
The expansion of over-the-top (OTT) streaming platforms has changed how audiovisual content is distributed and accessed in India. Digital services offer regional-language productions additional routes to audiences, but access to a platform does not guarantee visibility or financial sustainability.
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