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BEHAVIORAL AND ETHICAL IMPLICATIONS OF DARK PATTERNS IN ONLINE RETAIL: A SYNTHESIS OF THEORETICAL AND EMPIRICAL PERSPECTIVES
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Author(s):
DR. MANPREET KAUR
Vol - 10, Issue- 6 ,
Page(s) : 543 - 546
(2019 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
The maturity of digital and social media marketing has introduced a "dark side" to technology-mediated commerce.
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