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‘RATIONALIZATION’ AS A BARRIER TO PRO-ENVIRONMENTAL BEHAVIOUR
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Author(s):
DR. IPSITA SARKAR
Vol - 16, Issue- 9 ,
Page(s) : 275 - 285
(2025 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Sustainability of environment has emerged as one of the primary concerns from the middle of the twentieth century, bringing to the forefront the importance of environmental attitude and behavior. Given the fact that any theory of applied ethics should be able to motivate actual behaviour and changes in behaviour on the one hand
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