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THE HYBRID MEDIA SYSTEM: THEORISING POLITICAL COMMUNICATION
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Author(s):
T. K. KHUVEIO
Vol - 16, Issue- 11 ,
Page(s) : 274 - 286
(2025 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
The democratic landscape of the 21st century is going through a profound change, propelled by evolving convergence of digital communication technologies, societal expectations, and a pressing demand for governance that is inclusive, transparent, and responsive to citizens’ needs.
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