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A STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS FMCG PRODUCTS WITH REFERENCE TO SAURASHTRA REGION
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Author(s):
MEGH VAISHNAV
Vol - 13, Issue- 6 ,
Page(s) : 475 - 481
(2022 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
This research made clear that consumers place more weight on the quality of fast-moving consumer goods when making purchasing decisions about particular brands.
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