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INFLUENCE OF SOCIAL MEDIA AND SOCIOECONOMIC ACTIVITIES ON SMALL AND MEDIUM-SIZED BUSINESSES IN INDIA: NAVIGATING THE DIGITAL LANDSCAPE
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Author(s):
PRATAP SINGH,DR SHUBHRA CHATURVEDI
Vol - 16, Issue- 5 ,
Page(s) : 41 - 45
(2025 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
The advent of the internet and social media platforms dramatically altered consumer behaviour and corporate operations.
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