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AI-DRIVEN SOCIAL MEDIA MARKETING IN FMCG: BOOSTING ENGAGEMENT, LOYALTY, AND SALES
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Author(s):
MS SWATI,DR POONAM MALIK
Vol - 16, Issue- 3 ,
Page(s) : 214 - 222
(2025 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
The Fast-Moving Consumer Goods (FMCG) sector is increasingly leveraging artificial intelligence (AI) to enhance social media marketing strategies.
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