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(2) Basic principles of marketing and management Author: Dr. M.R.P. Singh Course Code: Paper-V
(3) www.wikipedia.org/wiki/Marketing
(4) Problems and Prospects for Marketing of Rural Products: An Empirical Study of Tribal Region of Rajasthan (India) Dr. Kartik Dave, Associate Professor (Marketing Area), BIMTECH, Greater Noida, NCR, India & Prof. Karunesh Saxena, Professor and Director, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, India. 2010 Oxford Business & Economics Conference Program.
(5) Kothari,C.R.,(2010),Research Methodology Methods And Techniques,Delhi, New Age International(I) Ltd..,Publishers, Pg 1& 65
(6) Dr. Singh, Pratap and Dr. Sharma, Anshul, Oct 7,2012 , “The changing face of rural Marketing in Indian economy”, Arth Prabhand: A Journal of Economics and Management Vol.1 Issue 7 46
(7) http://en.wikipedia.org/wiki/Mahatma_Gandhi_National_Rura l_Employment_Guarantee_Act
(8) http://www.dabur.com/en/Investors1/DIL-Inv-PresentationEdelweiss%20India-Conf-Feb-14.pdf