( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 44    Submit Your Rating     Cite This   Download        Certificate

CONSUMER BEHAVIOR IN CONTEMPORARY TOURISM INDUSTRY

    2 Author(s):  DR SANDEEP GULERIA,MR RAVI KAUSHAL

Vol -  11, Issue- 9 ,         Page(s) : 116 - 124  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Tourism is one of the most dynamic industries. In this, many factors are associated with it, which lead it to grow. There is one of the major factor without which the existence of tourism cannot be thought of. And that factor is 'Tourist' or consumer in this industry. The ups and downs in the industry depend mainly on consumer, who is also known as “the king” in any business. So, study of consumer behavior in tourism projects the growth, trend and future of tourism industry. The term ' consumer behavior ' is defined as the behavior that consumers display in searching for purchasing; using evaluating and disposing of products and services that one will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. Travel and tourism however is an extremely complex product for several reasons. First, it relates to goods and tangible products (souvenirs, gifts, food etc.) as well as intangible services (sightseeing tours, cultural performances etc.). Second, the tourism product consists of a multitude of these goods and services put together and in turn there exists a multitude of options to choose from within each of the tangible goods and intangible service categories. Third, tourist decision making and behavior is influenced by several factors. Tourism is the concept, which involves a number of factors like social, psychological, and economic forces that are major determinants of travel. The present paper suggests some of the elements which influence the tourist behavior and ultimately effects the tourism generation of the region.

Arnould, E.J. and Price, L.L. (1993). River Magic: Extraordinary Experience and the Extended Service Encounter, Journal of Consumer Research, Vol. 20, pp. 24-45.
Brent Ritchie, J. R. (1994). Research on leisure behavior and tourism – state of the art. In R.V. Gasser and K.Weiermair (Ed.), Spoilt for choice. Decision making processes and preference change of tourists: Intertemporal and Intercountry perspectives (pp.2-27). Thaur, Kulturverlag, Germany,
Bruce R. Money and John C. Crotts (2003). The effect of uncertainty avoidance on information search, planning and purchases of international travel vacations, Journal of Tourism Management, Vol. 24 (2), 191-202.
Cadotte, E.R.; Woodruff, R.B. and Jenkins, R.L. (1982). Norm and Expectations Prediction: How different are the measures? In proceedings of the seventh annual conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, H.K. Hunt and R.L. Day (Eds.), Indiana University, School of Business Bloomington, Indiana.
Clawson, M. and J.L. Knetsch (1966). Economics of Outdoor Recreation. Resources for the Future: Washington, D.C.
Crang, P. (1997). Introduction: cultural turns and the (re)constitution of economic geography, in LeeR and Wills J eds Geographies of Economies Arnold, London, pp. 3-15.
Crompton, J.L. (1979). Motivations for pleasure vacation, Annals of Tourism Research, 6, pp. 408-424.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details