Organic food promotes no artificial preservatives and it prevent excess use of harmful ingredients and thereby ensures health. The organic food market has grown rapidly since the late 20th century and it is becoming a multibillion dollar business with different production methods, processing, and distribution and retail systems. The increased level of using fertilizers and pesticides in conventional farming effects human beings as well as the environment. Hence now people are becoming aware of the harmful effects of conventional method food products and they gradually turn towards organic food products. The study is on consumer perception on purchasing of organic products has two objectives ie., to identify the consumption pattern and consumer awareness about organic product and to determine the factors of consumer perception in purchasing organic products. The data is analyzed through structured questionnaire using convenient method sampling and analyzed by percentage analysis. On the basis of analysis it is concluded that the main reason for purchasing organic food products is due to quality of the product. The factor that is hindrance to purchase organic products is the consumers find difficult in identifying the original product. When the consumers purchase their product the select their product based on the price.