( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CONSUMER PERCEPTION TOWARDS INTERNET BANKING IN STATE BANK OF INDIA

    1 Author(s):  PRIYANKA PHILIP

Vol -  11, Issue- 4 ,         Page(s) : 84 - 96  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In the world of banking, the development of information technology has an enormous effect on the growth of more flexible payment methods and more user-friendly banking services. Internet banking involves customers using the internet to access their bank account and to undertake banking transactions. Internet banking is becoming more popular because of its convenience and flexibility. Internet banking makes use of internet as the delivery channel through which to banking activity can be conducted for example, transferring funds, paying bills, paying mortgages, and purchasing financial instruments and certificates of deposits. Internet banking is a result of exploring the possibility of using internet applications in one of the various domains of commerce. It is difficult to ascertain whether the internet tool has been applied for the convenience of bankers or for the consumer’s convenience. But ultimately, it contributes to increasing the efficiency of banking operations as well as providing more convenience to customers. Without interacting with the bankers, customers can transact from one corner or country to another corner.

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