( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ADVERTISING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING

    1 Author(s):  KAPIL RAJ CHANDORIYA

Vol -  10, Issue- 5 ,         Page(s) : 345 - 351  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Advertising means a paid form of communication intended to convince an audience (viewers, readers or listeners) to purchase or take some action regarding to any products, services & Ideas etc. The current research work investigates the relationship between independent variables which are environmental response and emotional response with attitudinal and behavioural aspect of consumer buying behavior, by tapping the responses of 180 respondents using survey method from Gwalior, Morena, and Shivpuri district at Madhya Pradesh. Actually this fact that ads had been play vital role to turn people purchase behaviour towards specific brands.

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Websites
www.google.com
www.amazon.in
www.scribd.com
www.snapdeal.com
www.homeshop18.com
www.naaptol.com
www.junglee.com
www.wikipedia.org
www.shopclues.com
www.100bestbuy.com
www.myntra.com

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