( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CUSTOMERS SATISFACTION SERVICES PROVIDED BY SELECTED IN INDAIN PUBLIC AND PRIVATE SECTOR BANKS ( WITH SPECIAL REFERENCE TO CHENNAI CITY)

    1 Author(s):  D.JAYA PRAKASH

Vol -  10, Issue- 5 ,         Page(s) : 103 - 111  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Bank plays an important role in the economic development of a country. It is a financial Institution that accepts deposits and channels those deposits into lending activities either directly or through capital market. A bank connects customers which have capital deficits to those customers with capital surpluses. Indian Banking Industry is one of the largest industries in the world. There has been a great heave in efficient customer services. The present study is to compare and analyze the customer satisfaction towards banking services both private and public banks in Chennai city.

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4. Kothari C.R. (2006) Research methodology methods and technique pp-69-84 pp-227-285 new age international publishers New Delhi.

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