( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CONTENT ANALYSIS OF PM MODI’S MONTHLY RADIO PROGRAM MANN KI BAAT; WITH SPECIAL REFERENCE TO STRATEGIC COMMUNICATION

    1 Author(s):  GURJEET KAUR

Vol -  13, Issue- 11 ,         Page(s) : 11 - 27  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

With the rise of the Internet, electronic media is regarded as traditional media and mass media, to an extent, has been considered obsolete. Doordarshan (DD) and All India Radio (AIR) India's public broadcasting network are seeking to recover their missing eye through more entertaining programs.

Akashvanisamvaad. (2014, April 26). 7 Historic All India Radio (AIR) Broadcasts In India,. Retrieved August 14, 2019, from Akashvanisamvaad: http://akashvanisamvaad.blogspot.com/2014/04/7-historic-all-india-radio-air.html

Apeksha, D. (2019, September 29). Analysing four years of “Mann Ki Baat. Retrieved August 16, 2019, from mapsofindia.com: https://www.mapsofindia.com/my-india/imo/analysing-four-years-of-mann-ki-baat

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