International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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MEDIA, SOCIETY AND POLITICS
2 Author(s): DR. MEENA CHARANDA ,DR. MANISHA TOMAR
Vol - 13, Issue- 4 , Page(s) : 168 - 175 (2022 ) DOI : https://doi.org/10.32804/IRJMSH
The advent of the Internet has generated enormous interest about whether and how digital platforms, including Social Media, have any impact on the political sphere. As a result, today we can rely on an increasing body of research addressing the multiple relations between Social Media and politics from different perspectives. The increasing influence of the media on society in general and on the behavior of politicians and the functioning of political and administrative institutions specifically, is defined as a process of ‘medialization’.