( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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AN EMPIRICAL STUDY ON CUSTOMER’S AWARENESS TOWARDS ORGANIC FOOD PRODUCTS OF GHAZIABAD CITY

    2 Author(s):  DR. JASPREET DHAIYA,MS. ANJALI SALUJA

Vol -  12, Issue- 11 ,         Page(s) : 245 - 254  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Nowadays, Consumers are giving more importance to their health than money. Consumers are getting aware about the benefits of organic food products and they have started consuming organic food products. Consumers are ready to pay more for consuming healthy food products. Today’s competitive words, there are so many organic food companies selling organic food products. The objective of present study is to find out the level of awareness of consumers towards organic food products and factors affecting the level of awareness of the consumers towards organic food products. To collect primary data, 120 organic food consumers are selected as respondents and data is filled by face-to-face interview method. Result of the study shows that few factors affect the level of the awareness of the consumers like, age, education, occupation and income. Female are more likely to purchase organic food products. Majority of consumers are not yet aware about the benefits of organic food products.

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