( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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MOST POPULAR OTT FACES IN INDIA: A STUDY

    1 Author(s):  RAGINI DIXIT

Vol -  12, Issue- 10 ,         Page(s) : 280 - 283  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The OTT platforms in India have seen a tremendous growth in last few years and recently according to RBSA Advisor’s report claims that OTT market in India is about to see the growth from $1.5 billion in 2021 to $12.5 billion by 2030. The report also highlights how Covid-19 pandemic has played a bigger role and leveled up the game for OTT platforms like Netflix, Amazon Prime, Disney Plus Hotstar, Sony LIV, Voot in India. People in India have seen a massive change in viewing habits which seems to be evolved a lot in last few years, popularity of OTT platforms has also created a fondness towards certain actors in the meantime.

PTI, (2018).India’s video OTT market to touch $12.5 bn by 2030: Report. Times of India. https://timesofindia.indiatimes.com/business/india-business/indias-video-ott-market-to-touch-12-5-bn-by-2030-report/articleshow/84517492.cms
Malik E., (2021). Manoj Bajpayee: OTT has proved that writers are superstars, it’s a writer’s medium.The India Express. https://indianexpress.com/article/entertainment/ott-media-manoj-bajpayee-hindi-cinema-bollywood-7452886/

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