Pandemic has bought changes in the external environment, leading to changes in consumer preferences and purchasing parity. Travel was deeply curtailed; employees were given work-from-home options leading to change in their location. Customers go shopping to the mall and due to this sudden disruption shoppers are cautious and more likely to visit shopping centers post pandemic that are less crowded and easily accessible. The market for products and services is a constantly changing environment impacted by both internal and external variables. The coronavirus pandemic (COVID-19) hit the majority of the world's economies hard in the first half of 2020. Based on hard facts gathered on the ground, this study projects the marketing methods employed by a popular retail outlet in a mall in Kerala to raise sales across all brands, F&B outlets, and customer loyalty programs.