Changing business environment in Indian context children have become a very important consumer group that influences, challenges and opportunities on family purchases of various products in many ways. Marketers pay this group especially by recognizing them as a main market, an influential market and a future market. Due to the dramatic changes taking place in society in terms of technology, information processing and the changing media environment, children, especially 8-14 year olds, are growing much faster. The increase in the double income of parents, the increase in the number of working women, the reduction in the size of the family, the increase in the number of televisions in the household, in particular children's bedrooms, commercial pressure increased, the arrival of new products on the market, mainly due to the presence of huge media environment, children can experience consumption and shopping at a much faster rate than ever.