( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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STRENGTHENING GOVERNMENT- PUBLIC RELATIONSHIP DURING CURRENT AND FUTURE PANDEMIC

    3 Author(s):  ASHIMA MUYAL, PUKHRAMBAM HELENA CHANU ,KALYAN GHADEI

Vol -  12, Issue- 1 ,         Page(s) : 168 - 173  (2021 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The unplanned communication strategies by government during current pandemic situation effects the various domains of the public spheres. The present paper aims to find the innovative communication strategies to overcome the current challenges and highlight the opportunities on the basis of potential review of literature on the following three aspects: (1) Innovative communication strategies by national and international government and (2) Building trust and effective leadership strategies for future pandemic and (3) Opportunities and challenges for current and future pandemics. It will provide some insight on past and present pandemic situations around the world their views effective tools and principles in coping with the situation.

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