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CUSTOMERS’ ATTITUDE TOWARDS EXPERIENTIAL ATTRIBUTES OF SHOPPING MALLS. A STUDY OF SHOPPING MALLS OF BHOPAL CITY.
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Author(s):
SANTOSH KUMAR MISHRA, DR. PARAG DUBEY
Vol - 9, Issue- 3 ,
Page(s) : 145 - 155
(2018 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
Today’s customers are ready to shop in an environment that satisfies their experiential needs. In last two decades in India, shopping malls have emerged as one stop destination that serves shopping purpose of customers. As the shopping malls have reached saturation levels in metros, next growth trajectory for the retailers and mall developers is tier II & III cities. Opportunities in such cities comes with challenges of rising competition for footfalls and battle for customers patronage.
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