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CHANGING CONTEXT OF CONSUMER BEHAVIOUR IN DIFFERENT TYPES OF APPAREL BRANDS.
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Author(s):
AMISH SONI, NIDHI RAVAL, BHAVESH GAJNANI, SHIVANI KAREN
Vol - 8, Issue- 9 ,
Page(s) : 26 - 34
(2017 )
DOI : https://doi.org/10.32804/IRJMSH
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Abstract
The purposeofthispaperistocreateadeeperconsiderationofwhatinfluenceabrandnamecan have, when people go for purchasing,choose the products between different brands,especially private vehicle like car.Moreover,this paper also tries to explore the relation between brands and the consumer decision making process.
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